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RCD Espanyol’s retail grows strongly during the Christmas campaign

The 2025–26 Christmas campaign has delivered a new boost for the retail business of RCD Espanyol de Barcelona, consolidating a sustained growth trend and strengthening its strategic role within the club’s overall business model.

During the Christmas period, sales recorded a 53% increase compared to the previous Christmas, confirming the club’s ability to capitalise on key moments in the calendar and translate them into tangible economic impact. This growth was supported by a very positive performance in official kit sales, with an increase of over 20% in units compared to last season.

This strong business performance has been driven by a clearly defined product strategy, with diversified demand —highlighting the second kit as the best-selling option after the first— and a significant contribution from special launches, such as the 125th anniversary kit and the Christmas jumper developed in collaboration with GAMBEA, which exceeded initial expectations and sold out several sizes during the peak demand period.

Overall, these results represent a cumulative 27% growth in shirt sales compared to previous seasons, reinforcing retail as a key asset in revenue diversification and in building a strong, relevant brand that remains closely connected to its fanbase.