CaixaBank renews contract as official sponsor of the Real Club Deportivo Espanyol de Barcelona for four seasons
The financial institution and the club will collaborate closely in three areas: brand rights, finance, and innovative actions aimed at fans, such as the recent mobile app that makes RCDE Stadium the first cashless venue in Spanish football
The agreement reinforces CaixaBank's position as the bank for soccer clubs in Spain, sponsoring 30 professional soccer teams
CaixaBank and RCD Espanyol have signed a new agreement through which the bank will renew its status as the club's official sponsor until 2024. The financial institution, chaired by Jordi Gual and with Gonzalo Gortázar as Managing Director, wanted to continue showing its support and commitment to the Blue and Whites team and all its fans.
The agreement between the entities establishes CaixaBank's sponsorship, thanks to which the financial institution will have various considerations for exclusive brand rights. These rights are binding on the club's different facilities. The sponsorship also includes hospitality packages for the bank's clients and advertising in the stadium, as well as through RCD Espanyol's different communication channels.
On the other hand, the agreement renews the relationship that CaixaBank has held with the club for more than 25 years as the benchmark bank for its financial operations, and continues the collaboration in other commercial areas, such as the issuance of charge cards designed and personalised for the team's supporters.
At the same time, the renewed commitment between the club and the financial institution will allow CaixaBank to jointly develop, activate and coordinate innovative actions aimed at the fans.
For example, when the public are able to return to the stadiums, all attendees will be able to enjoy the new RCD Espanyol de Barcelona official application, one of the first in the world to have an integrated wallet to enhance commercial services and make the RCDE Stadium the first cashless football venue in Spain.
Fans will be able to reserve everything they need to enjoy a game from their mobile phones, and collect at the stadium without queuing and without carrying money or cards. The functionalities of the new app include access to the stadium without needing the physical ticket, safe season-ticket transfer, the purchase of catering products to pick up at a set time without queuing, and the purchase of merchandise.
CaixaBank, the football clubs' bank
CaixaBank launched a strategy in 2011 aimed at becoming the bank for football clubs in Spain. Currently, it sponsors 30 professional soccer teams throughout Spain.
For CaixaBank, sports sponsorship is a strategic communication tool that imparts values that the entity shares with sports, such as leadership, strength, self-improvement and teamwork. Through sponsorship, the financial institution fosters cultural, social and economic progress, in line with its founding value of commitment to society.
Through this action, under the name Family Football, CaixaBank generates new business by offering unique experiences and exclusive financial advantages to its clients in each of the entity's regions of influence.
The objective of this strategy is focused on increasing brand awareness, attracting and retaining fans to convert them into customers as a result of differential initiatives, as well as taking advantage of new business opportunities as a result of actions agreed with the sponsored football clubs.
Through the Family Soccer program, CaixaBank has sold 200,000 cards linked to the sponsored football clubs, has captured more than 25,000 salary deposits and has financed 50,000 season tickets.